Agency Profitability Planning

Stop winning projects that lose money.

Project profitability should not be a quarterly surprise. Jenkins & Johnson Optimize tracks client margin, project burn, and proposal pricing in real time, so your agency knows the fee before the work starts.

Real-time project profitability Proposal pricing support Margin protection
Live burn reports updated daily Utilisation data from time tracking
Agency gross margin
42%
Target range
38% 55%
Needle drifted left last week.
One over-serviced account can drag the whole month.

Hover states are kept simple. On mobile, this gauge sits under the copy as a static readout.

A CFO dashboard built for agencies

Read the client P&L before month-end.

service firm planning

Client P&L

One view for fees, write-offs, and recovered time.

Client A: +18% Client B: -6%

Project Burn

Daily burn lines show scope creep fast.

72% used 8 days left

Team Utilisation

Connects to time tracking tools and flags weak benches.

Design: 84% Strategy: 61%

Pipeline Margin Forecast

Shows which deals protect margin and which do not.

Best case: 51% Base case: 44%
Harvest Toggl QuickBooks Salesforce
Agency finance team reviewing a margin dashboard in a bright office with multiple monitors showing client profitability charts
Proposal pricing tool

Price proposals with confidence.

Enter scope, roles, and timing. The fee range updates on the spot, using historical project data and margin targets. Short projects with senior-heavy teams surface higher risk fast.

Suggested fee range
$24k - $31k
base margin 46%
Best case
$33k
High utilisation. Low rework.
Base case
$27k
Healthy margin floor.
Worst case
$24k
Keeps the job above water.
Recurring services stay in a template.
The same scope gets the same margin rules.
Margin alerts before it is too late

See the problem while there is still time to fix it.

margin protection
Over-servicing detected on Client X.
Twelve extra hours landed this week. The fix is to trim the next revision cycle and move review time to an add-on.
Today, 09:14
Project burn is ahead of fee.
The waterfall shows creative hours taking the hit. Pull in the account lead and reset the change order.
Yesterday, 16:40
Weekly margin health note is ready.
Account managers get action items, service line trends, and a list of projects that need a price reset.
Monday, 07:00
Finance lead checking a laptop dashboard with margin alerts beside sticky notes and printed project budgets in a modern agency workspace
Agencies that run on Jenkins & Johnson Optimize

Straight talk from people who manage margin every week.

Kayria Dimitui, COO, Northline Studio

We recovered $180k in hidden over-servicing in the first month. The burn report showed the loss before the team had a chance to bury it in next quarter's numbers.

The pricing screen changed how we quote recurring design work. We now send a fee range that fits the scope and keeps the margin floor intact.

Krishana Forquer, Partner, Alder North Consulting

Proposal pricing used to be guesswork. Now it is math, and our team can explain every fee line in a review call.

Why did we choose Jenkins & Johnson Optimize?

Because the margin alerts make the next fix obvious.

Northline Studio Alder North Consulting Brightfork Creative Signal Room
Turn every project into a profit centre

Your next project proposal could be the most profitable yet.

Jenkins & Johnson Optimize gives agency owners and finance leads a clean view of what to charge, where margin slips, and which account needs attention now. It is built for digital agencies, consultants, and creative studios that live on billable time.

12%
Average gross margin lift in 6 months
That is the kind of number agencies notice fast.